Spring 2026 Collection - Cheong (Blue)

In Korean tradition, the color blue (Cheong) serves as a profound symbol of integrity and moral clarity, most notably embodied by the Seonbi, or virtuous scholars of the Joseon Dynasty. As a key element of the Obangsaek (five cardinal colors) spectrum, blue represents an unwavering spirit and a commitment to justice. Whether seen in the dignified official robes of court or the focused pursuit of knowledge, the color reflects a "noble" purity of mind, bridging the gap between spiritual ideals and the historical social rank of those dedicated to honest leadership.