Story of BOJAGI

BOJAGI: A Brand Introduction

BOJAGI is a sustainable lifestyle brand founded by Judy Kim, a San Francisco-based designer and Korean storyteller. Inspired by an eco-conscious mission, we reimagine the traditional Korean art of cloth wrapping to craft artisan gift wraps and home décor, elevating everyday moments with heritage and intention. We invite people to explore a more mindful and beautifully curated modern lifestyle.

What is Bojagi? (Pronounced: bo-jah-gee)

Bojagi is the traditional Korean art of using square cloths to wrap, store, and transport objects. While it began as a practical solution for daily life, it evolved into a profound medium of artistic expression, often compared to modern abstract paintings due to its geometric patterns and vibrant use of color.

The Two Faces of Bojagi

To understand Bojagi, it helps to look at its two primary forms:

• The Functional Tool: Historically, these cloths were used by all social classes. They protected precious family heirlooms, wrapped gifts for weddings, covered dining tables to keep food warm, and served as bundles for travelers.
• The Artistic Masterpiece (Jogakbo): This is the famous "patchwork" style. Created primarily by women from the Joseon Dynasty, these were made by painstakingly sewing together small scraps of leftover silk, ramie, or hemp. These cloths are celebrated today as "the wrapping of luck," where every stitch was a prayer for the recipient's well-being.

Why it Matters Today

• Sustainability: Bojagi is a centuries-old precursor to the modern "zero-waste" movement, as it turns scrap fabric into durable, reusable art.
• Cultural Status: Recognized as a UNESCO Intangible Cultural Heritage, it represents the Korean philosophy of Jeong (affection and attachment) expressed through the act of giving.
• Global Art: Beyond wrapping, large-scale Bojagi are now displayed in museums as hanging tapestries, praised for their transparency and the way they play with light.

Learn about how to wrap and share stories on our IG @bojagihome page.

Why choose BOJAGI?

• Sustainability: We're committed to preserving our planet. Our products are made with sustainable materials and practices.
• Heritage: Our designs honor the rich Korean tradition of bojagi, offering a timeless and elegant aesthetic.
• Community: We believe in supporting local businesses and creating a community of like-minded individuals who value sustainability and mindful living.

Join us in making a positive impact on the world, one gift at a time.